1991 Adobe Premiere 1.0 is one of the first nonlinear video editing software products released to the general market. The 2000 Sundance Film Festival embraces the trend of streaming video with the digital projection of over 18 films and the popularity of Miguel Arteta's digital feature Chuck & Buck. The MacApp software is proprietary to Apple Computer, Inc. And is licensed to Adobe for distribution only for use in combination with Adobe Premiere Elements. PANTONE® colors displayed here may not match PANTONE-identified standards.
Adobe's corporate logo was designed by Marva Warnock, wife of John Warnock, who is also a graphic designer.
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Adobe's first products after PostScript were digital fonts, which they released in a proprietary format called Type 1. Apple subsequently developed a competing standard, TrueType, which provided full scalability and precise control of the pixel pattern created by the font's outlines, and licensed it to Microsoft. Adobe responded by publishing the Type 1 specification and releasing Adobe Type Manager, software that allowed WYSIWYG scaling of Type 1 fonts on screen, likeTrueType, although without the precise pixel-level control. But these moves were too late to stop the rise of TrueType. Although Type 1 remained the standard in the graphics/publishing market, TrueType became the standard for business and the average Windows user. In 1996, Adobe and Microsoft announced theOpenType font format, and in 2003 Adobe completed converting its Type 1 font library to OpenType.
mid-1980s - Adobe entered the consumer software market with Adobe Illustrator, a vector-based drawing program for the Apple Macintosh. Illustrator, which grew from the firm's in-house font-development software, helped popularize PostScript-enabled laser printers. Unlike MacDraw, then the standard Macintosh vector drawing program, Illustrator described shapes with more flexible Bézier curves, providing unprecedented accuracy. Font rendering in Illustrator, however, was left to the Macintosh's QuickDraw libraries and would not be superseded by a PostScript-like approach until Adobe released Adobe Type Manager.
In 1989 - Adobe introduced what was to become its flagship product, a graphics editing program for the Macintosh called Photoshop. Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe and soon dominated the market.
In 1993 - Adobe introduced PDF, the Portable Document Format, and its Adobe Acrobat and Reader software. PDF is now an International Standard:ISO 32000-1:2008. The technology is adopted worldwide as a common medium for electronic documents.
in February 1990 -Adobe took a leadership position in digital imaging with the release of Adobe Photoshop.
Arguably, one of Adobe's few missteps on the Macintosh platform was their failure to develop their own desktop publishing (DTP) program. Instead,Aldus with PageMaker in 1985 and Quark with QuarkXPress in 1987 gained early leads in the DTP market. Adobe was also slow to address the emerging Windows DTP market. However, Adobe made great strides in that market with the release of InDesign and its bundled Creative Suite offering. In a failure to predict the direction of computing, Adobe released a complete version of Illustrator for Steve Jobs' ill-fated NeXT system, but a poorly produced version for Windows.
Despite these missteps, licensing fees from the PostScript interpreter allowed Adobe to outlast or acquire many of its rivals in the late 1980s and early 1990s. In December 1991, Adobe released Adobe Premiere, which Adobe rebranded to Adobe Premiere Pro in 2003. In 1994, Adobe acquired Aldus and added Adobe PageMaker and Adobe After Effects to its production line later in the year; it also controls the TIFF file format. In 1995, Adobe added Adobe FrameMaker, the long-document DTP application, to its production line after Adobe acquired Frame Technology Corp. In 1999, Adobe introduced Adobe InCopy as a direct competitor to QuarkCopyDesk.
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For 25 years, Adobe Systems Inc. has pushed publishing and printing boundaries to the limits. With their proprietary PDF format, computer scientists John Warnock and Charles Geschke have established a company that has become the software provider of choice for a wide range of industries.
Before founding Adobe Systems, Inc. in 1982, both men worked at the prominent Xerox Palo Alto Research Center (PARC) in the late 1970's. The inspiration to create Adobe came from the research they conducted on device-independent graphic systems and printers. Their goal as technological innovators was to translate digital text and images onscreen accurately onto the printed page. This idea would be the motivating force behind Adobe's constant innovation and re-invention of technology.
Thus, forming a new company, they further explored the possibilities of graphics and print, ultimately developing the device-independent page description language they called Post Script. The scripting language provided a practical alternative to the restrictions and complexities of the print publishing industry.
As Adobe Systems Inc.'s first product on the market in 1984, Adobe PostScript was soon followed by Adobe's other graphic technologies at the time, Illustrator, Photoshop and Type Manager. By the late 80's and early 90's, digital documentation and work systems were quickly progressing, and their graphic and print technologies were revolutionizing the print industry as a modern publishing workflow. The growing success of their technologies would establish the company as a reliable and high quality solutions provider.
Adobe further refined their Post Script language, and designed a file format that was based on Post Script technology: the PDF format. Along with this new format, Adobe also released Adobe Acrobat in mid June of 1993. Over the next decade, both the PDF and Acrobat would gain financial success on the market with each subsequent version and become Adobe's hallmark technology.
In the mid-1990's and onwards, Adobe authored a number of products with its growing expansion of customer solutions and acquired technologies. Today, Adobe provides a number of quality software for creative, enterprise and developer, and mobile solutions, such as Adobe Creative Suite, Flex, and Reader LE. Its major acquisitions, which include Aldus (1994), GoLive (1999), Accelio (2002), and its most recent one, Macromedia, Inc. (2005), have all contributed to the advanced versatility contained in its flagship products.
In addition, the company has also gone through internal changes. In 2000, Warnock and Geschke, co-founders of an growing 18-year old company, assumed the positions of co-chairmen of the board. Since then, Adobe has been under the leadership of CEO Bruce Chizen. In 2002, he successfully led the company through the marketing and financial transition of providing enterprise platform technology, in addition to its already popular desktop software.
On the community level, Adobe continues to develop and support user groups, forums and communities on their website that use and share in the same technologies. Designers, developers, users, educators and partners—Adobe continues to design and develop with the end user in mind and for the community of users it has built.
Although based in San Jose , California , Adobe is also an international success. The company has several office branches in each of Europe , Asia , South America , and one in Australia . Their Reader software has been translated into more than 26 languages, and comes preinstalled on PCs made by the top ten computer manufacturers in the world.
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Charles Geschke and John Warnock created not only a company in 1982, they created an industry. Undeniably, their vision for graphics and publishing has permanently changed the way in which people communicate and create on a digital level.
